The Cost of Maintenance

The Cost of Maintenance

We all want to do better, grow, and expand. We want to make new friends, visit new places, and create new relationships. We want a house full of love, and we want to be seen as superhumans for achieving all the things we post on Instagram that other people envy. But what we do not take into account is the cost of maintenance. It’s easy to buy a beautiful, run-down house (not that they are easily available in the Winelands or that the interest rates make it easy for us to do so). The difficult part comes with maintaining the property. Ask me, I know. Our beautiful heritage house where our Somerset West office is located is constantly under maintenance. It’s a never-ending story. Just as I thought that I had sealed and painted all the cracks, another appears on a different wall. Just as I thought that all the hinges on the old doors are sorted, another one gives in. We have big, beautiful old windows, but poor Luxon, our gardener, needs to clean them every single day.

It’s the same with relationships. We can create new friends, be good colleagues, or become parents. But the real strength is to maintain the new responsibility that you must carry (that is if you deem it important or not). To maintain relationships, we need to be trustworthy, do what we say we will do, and be reliable. Our coworkers need to feel safe in our presence, and your employees need to feel secure. Our kids need to feel that they matter, and our elderly parents need to feel that they are still part of our lives. But all of this needs constant maintenance. This is where I think about our NG KERK Dominee, telling my wife and myself on our wedding day, that love is a verb. Which is exactly what maintaining the things you want to, is all about.

Because the cost of maintaining the things you love is way less than replacing them.

Inside Info

We would like to wish Dr. Tilana Swartz good luck with the start of her diploma in Restorative and Aesthetic Dentistry. This is being pursued at the prestigious Implant & Aesthetic Academy in Cape Town, run by world-renowned Dr. Howard Gluckman and Dr. Mark Bowes. The diploma will enable Dr. Swartz to treat more advanced cases requiring severely broken or worn-down teeth and provide cosmetic solutions for patients who want to improve their smile.


To make an end is to make a beginning.

You might not like poems, but the following snippets from T.S. Eliot’s “Little Gidding” are how we would like to think of the year ahead.

“What we call the beginning is often the end

And to make an end is to make a beginning.

The end is where we start from.

We shall not cease from exploration

And the end of all our exploring

Will be to arrive where we started

And know the place for the first time.”

May you, just like me, never stop exploring. And may you, just like us, look forward to all the exciting ventures during 2024.

Kind regards,

Johan Borman


Welcome Dr Natalia Shaw



We are pleased to introduce Dr. Natalia Shaw, our latest associate dentist at Winelands Dentistry. Dr. Shaw gained extensive experience during her community service at Tygerberg Dental Hospital. With a dedication to providing comprehensive and quality dental care, she is committed to the well-being of our patients. Dr. Shaw will be treating our patients in the Somerset West and Stellenbosch branches. Welcome to the Winelands Dentistry family!


Why choose us?


  • If you need to trust a dentist to do quality dentistry, give us a visit. We have a reputation for providing quality dental care.
  • If you are tired of call centers or superficial relationships, give us a visit. You can trust us for genuine human interaction.
  • If you have a medical aid that provides dental benefits, use it. For general dentistry, we can claim the medical aid portion of the tariff on your behalf, making it easier on the wallet.
  • If you need advanced treatment, give us a visit. Apart from general dentistry, we also provide treatments like dental implants, orthodontics, and wisdom teeth removal.
  • Need a friendly dentist in a relaxed environment for your children? Give us a visit. The children that do visit us can’t wait to come back.



Embrace the Struggle

As South Africans, we’d have made Charles Darwin blush with how swiftly we adapt to the daily struggles. It’s evolution on steroids for survival in this country. Because if we don’t, well, I don’t need to tell you what happens to the losing side in the battle of the fittest. But if you can allow me to express what I think might happen to the losers, it’s a slow death. Not a quick and pain-free one, but an agonizingly slow and miserable end (slightly gloomy for a first paragraph in the festive season’s newsletter, but bear with me). We usually don’t let the girls watch television before school; otherwise, we’ll be running later than the current lateness we are running to get them ready. But we’ve started to watch some mornings of the wildlife shows on Netflix while eating breakfast (and who can’t have a good start to their day with the voice of Morgan Freeman while two bull elephants are fighting?). This morning wildlife and Blue Planet fix is mostly for me, as I find immense peace in nature, but also to expose the girls to the not-so-beautiful parts of the natural world. I want them to see that nature can be brutal and merciless.

And this made me think. To survive in nature, it’s all about struggling. You need to struggle to grow stronger, find a mate, produce offspring, and then teach your offspring to overcome the struggle to ensure your species will survive. And this can be applied to many aspects of our modern life. We need to embrace the struggles we face every day, as this makes us stronger, more fit, and more capable of overcoming future difficulties. We should also include our children in the struggles we face so that they too can learn and grow. Angela Duckworth, psychologist, and author of the book “Grit,” said her studies have shown the one single characteristic to ensure success is resilience. The strength to persevere.

Creating Winelands Dentistry was and is still not without its issues. Like Morgan Housel said, “Running your own business is like eating glass while being punched in the face,” especially trying to do it in a country with an incompetent government. But for that, I am grateful. Our current circumstances make us tough and innovative to overcome the daily challenges we face. Basically, we are becoming more resilient. South Africans can grind, and we have developed a very high level of grit. There is a good reason why South Africans are in global demand for our work ethic and overcoming seemingly impossible difficulties.

Thus, embrace the struggle, grow stronger, and don’t be late for school.

Word of mouth

We would like to congratulate Galeema, dental nurse & practice manager, with her engagement to Junaid.

A big component of our services is implant dentistry. Please click on the following link for more info and prices

Both our offices will be closed from 24th of December to 1st of January. Although only with limited staff, we will be available during the first week of January 2024.

For an emergency, please phone the specific office’s landline number to obtain the emergency dentist’s contact details.

Kind regards

Johan Borman

Creating Trust

One thing that has truly made me ponder is how our own children are capable of placing absolute trust in us. No second thoughts, no indecision. Just pure trust.

When our children were babies and cried, they simply trusted either their mom or me (but mostly their mom…) to change their diapers or feed them. When I playfully swung my girls around as toddlers, they just trusted me not to let them get hurt and to have fun. When they felt sick, they did and still do trust us when we say that everything will be all right as we give them some medication and lots of hugs. When one of them fell out of a tree, they trusted us to reassure them that it happens to all of us, and they should try climbing the tree again. By allowing our children to trust us, we trust them to grow up independently and survive in our sometimes hostile society.

But how is trust created, and more importantly, how is it maintained? Well, common sense tells me that you only have one chance to create a solid foundation for a trusting relationship, almost like a first impression. If you fail in that initial interaction, it’s not a good way to start. If you fail again, trust is broken.

However, if you do succeed in creating trust, the hard part is maintaining it, much like a reputation. One can have 10 years of doing all the right things, but one misstep, and your reputation goes out the window. As in any relationship, I believe trust should be seen as a verb. We need to constantly work to maintain trust.

Mediclinic has a good slogan: “Expertise you can trust.” And this resonates with me. Long-term relationships, word of mouth, and quality dentistry are how we create and maintain trust at our practice.

Inside Info

We would like to congratulate Mieshka, our trusted dental hygienist, on her engagement. We would also like to extend a warm welcome and congratulations to our newest staff member, Anastacia, who has joined our team as a dental nurse and received her diploma just last week.

Life Chapters

The first six months of 2023 have been chaotic for the Borman family. Our eldest daughter started Grade One. However, do not let this fool you. Be warned. One cannot fathom what a different tempo of life this has caused. Life went from second gear to fifth gear, and we are barely holding on.

One moment, the official sport was wrestling with dad, and now it’s playing netball, doing gymnastics, and even wanting to learn to play the electric guitar (yes, not a quitar, but an electric guitar…). One moment, it was just chilling after daycare, but now my wife is nagging and bribing to finish homework before load shedding starts. One moment, my daughter firmly believed I was a pirate, and now there’s a moment of questioning everything that has been told to her.

But like chapters in a book, we have specific times in our lives for certain things. Not accepting that will punish yourself and prevent you from enjoying the present moments. Dwelling on nostalgia will only make you sad. Instead, we should foster the memories that have been made and look forward to the new ones lying ahead.

In practice, there is also a new chapter coming up soon. Business is much like a family — making memories, going through struggles, learning from your mistakes, laughing and crying together, and hopefully becoming mature enough to look after itself. And like a family, new blood needs to enter to make it sustainable. More information on this will be provided soon.

Winter is almost finished (we all certainly hope so), and it looks like spring wants to say hello. If we can accept the seasons, I believe we are more than capable of accepting the life chapters we have been blessed with.

Some inside info

Dr Tilana Swartz, my associate dentist, has kept herself busy the past couple of weeks with several training courses. One on digital dentistry and the other on dental implantology. As you know, quality dentistry is how we create trust and therefore we are always on the forefront of technology and how we can improve ourselves.

Warm regards,


Time will tell

What an interesting but confusing concept. A man-made invention claimed by many, but it has been with us for many, many eons. Time is as old, well… as old as time itself! 😊

How we view time differs from person to person. How we use our little time on Earth is important to some and not so important to others. Time will always win, something we as human beings still need to comprehend. But we can think about time more and maybe, just maybe, we can use time to our advantage. We are so busy being busy that we have lost the art of thinking, especially about abstract concepts like time. We do not allow ourselves to be alone with our own thoughts. We would rather be distracted by other human beings or by our digital devices. When standing in a queue, do you watch the other people doing their things and think about why they do what they do, or are you looking at your phone? When you have free time to relax, do you go outside and look at the trees or the sky, or do you take out your phone and scroll on social media? And the question now is, how is this beneficial to our precious little time while we are alive?

Like Einstein said, the eighth wonder of the world is compound interest. In other words, doing the correct thing over a long period of time will compound on itself, grow exponentially, and bring you riches, happiness, fulfillment, good health, or whatever you are seeking. And that does not only apply to our financial well-being but to all other fields that matter to us. Investing in your marriage by actively working on it will compound into a wonderfully shared life with your partner. Investing time to spend with your children will bring the joy of long-lasting love that other parents envy. By exchanging short-term gratitude for long-term fulfillment, we are using time more wisely.

I think we need more time to just think. In Dr. Anton Rupert’s biography, he mentioned back then, before the invention of mobile phones and tablets, that we humans do not take the necessary time to just think. We need to think about the correct usage of our time, aligned with our values. Our core values are the big rocks in a glass jar, our semi-core values are the smaller rocks between the larger ones in the same jar, and the rest is the sand filling the space left in the jar.

In medicine and dentistry, there is a movement to diagnose and treat slower but correctly. Look at this link <>. This is a good use of your time and the doctor’s as it will prevent the doctor from redoing things or misdiagnosing certain conditions. In our modern society, we have become accustomed to doing things fast and doing a lot. But in our field, this can cause a lot of trouble. That is why our practice is a strong advocate of doing dentistry differently. How? By keeping it simple, safe, and SLOW.

Warm regards,


Sometimes what did not happen, is what matters most

We often find ourselves feeling upset when things don’t work out as we had hoped. We believe that certain events or circumstances are right for us at a particular time, and when they fail to materialize, it can be disheartening. It’s only natural to react with frustration, disappointment, and even depression. However, we must pick ourselves up, brush off the disappointment, and begin searching for the next opportunity.

As we reach certain points in our lives and reflect on the past, we come to realize that what didn’t happen was actually for the best. Those missed opportunities paved the way for us to be where we are now. If we are currently happy and content (or at least on the path to happiness or success), it is because of the things we deeply desired in the past but did not receive.

When I completed my studies, I approached a dentist in my hometown whom I greatly admired, hoping to work for him and eventually become a partner. They were initially excited about my joining their practice, and it seemed like a perfect fit. However, the 2008-2009 recession hit hard, and they informed me that they were no longer able to take me on. It was a major setback. Subsequently, I started managing a practice for a dentist who had emigrated to Australia, with the possibility of acquiring the practice since he showed no signs of returning. Unfortunately, he rejected my proposal, and another plan went up in smoke. I then took a position at a busy corporate dental practice in the Northern Suburbs, hoping to eventually buy into the business. However, after working long hours, feeling like a factory worker solely focused on drilling, filling, and billing, I decided to quit. Once again, my plan had failed.

But then I took a leap of faith and started my own private practice on my own terms. I surrounded myself with like-minded individuals and focused on serving patients who shared our values. Now, 12 years later, I am incredibly grateful that those other opportunities I had desired at the time did not work out!

The same principle applies to the type of dentistry we practice. Quality dentistry prevents certain things from happening, such as frequent return visits for fallen out fillings, excessive bleeding after dental surgery, or not achieving the desired straight teeth. It may go unnoticed, as it is what our patients expect. However, at times, it’s about the things that did not happen that truly matter.

Warm regards,


Unlock the power of your smile

Unlock the Power of a Smile

Have you ever noticed the incredible impact of a simple smile? This small gesture can brighten someone’s day, create connections, and even lift our spirits. A genuine smile goes beyond being an expression; it’s a universal symbol of kindness, positivity, and joy. Plus, smiles are so contagious that they can set off a chain reaction of happiness!

At our practice, we cherish the power of a smile and are committed to ensuring yours is the best it can be. Our focus isn’t solely on appearances; it’s about the influence a healthy, confident smile can have on your life and those around you. A radiant smile can be your secret weapon for spreading joy and making a positive impact wherever you go.

A heartfelt smile can enhance relationships, foster a sense of belonging, and boost self-esteem. With so many benefits wrapped up in such a small gesture, it’s no wonder we’re passionate about helping you achieve and maintain a captivating smile to share with the world.

So, how do we help you tap into the power of your smile and spread joy? By emphasizing preventive care, we can address many common dental issues before they escalate. Regular check-ups and cleanings, combined with consistent oral hygiene habits at home, lay the groundwork for a healthy smile. Plus, it’s a perfect opportunity to share stories and have a laugh with our friendly staff!

However, if dental challenges arise, you can rest easy knowing that we’re here to provide top-notch care. We utilize cutting-edge technology and techniques to diagnose and treat dental issues, ensuring you receive the highest quality care with minimal discomfort. After all, we’re here to keep you smiling, not cause any distress!

We also recognize that every smile is unique, just like our patients. That’s why we invest time in getting to know you and your dental needs. Collaborating with you, we’ll develop a personalized treatment plan tailored to your individual needs and preferences. Your distinctive smile deserves nothing less!

The power of a smile is truly remarkable, and we’re honored to be a part of your journey toward a healthier, happier smile. We invite you to visit our practice and experience the difference that genuine care and personalized attention can make. Together, let’s unlock the potential of your smile and spread joy and positivity wherever we go!

Welcome Dr. Tilana Swartz

Dear Valued Patients

We are excited to announce the newest addition to our dental family, Dr. Tilana Swartz! As we continue to grow and provide the best dental care to our community, we believe Dr. Swartz will be an invaluable asset to our team.

Dr. Swartz is a family dentist committed to providing top-quality care in a warm, welcoming environment. She believes that good oral health is vital to overall wellness and is dedicated to helping patients achieve beautiful, healthy smiles.

After graduating from the University of Pretoria and completing her community service at Tygerberg Hospital, Dr. Swartz has become a skilled and compassionate provider. Her experience at Tygerberg Hospital has exposed her to diverse patients and dental cases, enhancing her skills and knowledge.

Dr. Swartz is passionate about empowering her patients to embrace their true selves with confidence, knowing that a healthy smile can positively impact their lives. She works closely with her patients to create personalized treatment plans that meet their unique needs.

For those seeking a friendly, caring dentist who prioritizes your oral health, we encourage you to schedule an appointment with Dr. Tilana Swartz. She looks forward to working with you and helping you achieve the beautiful, healthy smile you deserve.

As always, we appreciate your continued trust in our dental practice. We remain committed to providing you and your family with the highest level of care.


Why do we do what we do? How does a 17-year-old boy or girl, thinking about applying for a degree at university, without knowing what they want to do for the next 45 years? How does a brand-new luxury car (most of the time on credit) improve the quality of our lives? Why do we continue with relationships that drain our energy and make us feel miserable, but we never create boundaries? Sounds insane.

But this is where our little friend, Mr. subconscious comes in. Mr. subconscious makes a lot of decisions for us, without us knowing about it. We buy things; we say things, we physically do things, we even think of certain things, thanks to Mr. Subconscious. Mr. Subconscious is actually there to help us survive; but he makes decisions we do not always understand.

Why does one become a Urologist? or why do you pay a thousand Rand to kill yourself for nine days riding in the Epic Mountain biking race. Why drive a Gelandewagen when you can barely afford your children’s school fees? The one question I get asked regularly is, “what in the world made you decide to become a dentist?” (That’s something I think about after seeing a patient who does not believe in a toothbrush).

This is where Simon Sinek’s book, Start With Why, gave me so much clarity. It is not about what we do. It is about why we do what we do. Apple Inc believes in thinking differently and challenging the status quo. They do this by making their products beautifully designed and simple to use; and they happen to make computers and phones. They did not start out believing that they would be making computers and phones. They started out by asking themselves why it is that they are doing what they want to do. In their case, they started out by thinking differently.

We at the practice believe in healthy long-term relationships. How we do this is by being transparent, professional, honest, nice and trying to give more than we receive to our patients but also to our suppliers and co-workers. We create this trust by being consistent in the quality of our service. What we do is cleaning, fixing, whitening and straightening your teeth. That is why we do what we do. We do it to enjoy healthy long-term relationships.